ERIN BORNSTEIN
Founder, Design Director & Principal Consultant
Erin is an experienced Design Leader specializing in both Men’s and Women’s footwear design. With extensive global travel experience, she has unique insight into consumer behaviors and trends. This allows her to craft products that not only meet market demands but exceed expectations. Her strength lies in translating brand identities into captivating designs that drive sales.
Her design philosophy is about striking a harmonious balance where tradition meets innovation, and comfort blends seamlessly with style. She has lead design teams within the VF and Wolverine portfolio, and brings collaboration to the forefront of her team.
OUR MISSION
At ReBorn Designs, our mission is to empower the footwear community by providing exceptional design and development services tailored to your unique needs. Leveraging our extensive network of seasoned professionals, we deliver comprehensive end-to-end support that drives innovation and excellence in every project. We are dedicated to collaborating with clients, contractors, agents, and freelancers, fostering a dynamic environment where global talent meets flexible solutions. Our goal is to help you navigate the footwear industry with confidence, turning your vision into reality while enhancing the collective capabilities of our industry partners.
KELLY CAHILL
Go-to-Market & Digital Strategy
With over 15 years of experience in marketing and brand development, Kelly Cahill currently serves as VP of Marketing at ShopSimon, where she leads all major brand and acquisition campaigns.
A University of Oregon alumna with a Bachelor of Science in Sports Marketing, Kelly has held key positions at top retailers and footwear brands, including Victoria’s Secret, Keds, Nike, and Adidas. At Nike, she was the Brand Marketing Director for North America, driving top-line initiatives across Nike.com. She later joined Adidas as the Director of Brand Communication for U.S. Sports.
Outside of work, Kelly enjoys running, cycling, and diving into a good book.
exceptional design skills, attention to detail, and dedication to delivering outstanding results
Susan Li,
VP of Sourcing at Dansko
perfectly blends Brand DNA, Consumer Trends, & Functionality into her designs to deliver exceptional products to the end consumer
Paul Deering,
Director of PD at Sperry
a Design leader who brings not only talent and creativity but also organizational skills, a passion for growth, and a collaborative spirit
Meaghan Palardy,
Senior PLM at Sperry
Her proficiency in quickly iterating designs allowed us to refine our products efficiently and effectively, making the most of our timelines and budget
Walker Erekson.
Founder of Lani
Erin understood the unique requirements of our customers and was able to work remotely with our overseas factory and guided the development of the initial samples with great precision and eye for detail
Varun Sharma,
Founder JPC Equestrian Inc
PATRICK CHOE
Lead Product Development Partner
Pat Choe is a trailblazing Product Development Leader with extensive experience in Developing, Sourcing and Manufacturing Performance, Casual, Children’s footwear and accessories. Pat expertly balances the consumer needs, while driving product margins, timelines and product quality with exceptional results. He has extensive knowledge of manufacturing, process development and logistics.
Pat believes that the Development process starts at Concept to ensure that we are pushing the envelope while working within the brief framework in order to best mitigate risks. His collaborative spirit and ingenuity, ignites innovative ideas from the onset of a project. With a history of leading successful teams at Hey Dude, Sperry, Wolverine Kids Group, and New Balance, Pat is a catalyst for transformative product development.
MAURA O'BRIEN
Brand & Graphic Designer
Maura has more than 20 years of design experience in high demand and fast paced corporate environments. Her ability to understand client requirements, present creative concepts, and collaborate with team members allows your vision to quickly come to live. Her keen eye for detail brings accuracy, consistency, and quality to each project.
Maura has a strong understanding of design theory, color theories, typography, and graphic elements, She brings professional, custom designed items to individuals, small businesses and corporations ensuring that your creative assets deliver your vision and message.
SHAWN CAHILL
Strategist & Product Innovator
Shawn is an experienced Strategist and Product Creation & Innovation Leader. He spent the first chapter of his career at McKinsey & Company and Bain & Company crafting new market entry and growth strategies for companies in multiple industries. He spent the second chapter at Nike, Saucony and DSW where he led product creation and merchandising teams across Men’s, Women’s and Kids and in multiple performance and lifestyle categories. He is a passionate consumerist who enjoys helping brands define their market position based on consumer insights and outlining a product and merchandising and go-to-market strategy in service of that position.
His growth philosophy is to obsess defining the brand’s purpose by listening to the voice of the consumer and then creating authentic and distinctive product.